About Us

Paul Kirby

Before setting up my own business, I worked in variety of information posts in the public and private sector. During this time my talent for presenting information and explaining benefits in a clear and imaginative way was developed. I found great satisfaction in making something complicated easily understood. Attention to detail was a high priority in all of my projects and I pride myself in doing a good job. I learnt the importance of clear and concise communication if you want to achieve a successful outcome.

In 2018 I carried out a national survey to find the most scenic bus route in Britain. I thought up the idea and carried out every stage of the project from start to finish. I sold the idea to the 5 major bus companies who funded the project. I also managed to obtain sponsorship from Bus Users UK. To minimise costs and maximise effieciency, the main method of promoting the survey was on social media (Twitter). Press releases encouraging readers to vote for their favourite bus route and sent to local newspapers also brought much free publicity,

The survey was a great success with over 5000 bus passengers completing the survey, designed by myself. Tight deadlines were met to maximise publicity of the results for the summer season. My strategy to promote the results and improve the image of the bus was very effective. I was interviewed by BBC news on the winning route (York to Whitby ‘Coastliner’) and the report was repeated throughout the day on the BBC news channel. ITV’s popular ‘This Morning’ program produced a 6-minute feature promoting the winner and the North York Moors, where it runs. National newspapers also took up the story, including such diverse publications as the Daily Mirror and the Times. Influential local papers, like the Yorkshire Post were also targeted successfully. Many news websites, including the largest (Mail Online) produced a feature on it, based on my press release with images.

In the past two years I have translated German text into English for small businesses in Switzerland and Germany.

In my spare time I enjoy cycling, rambling, watching rugby league and going to gigs. I spend as much time as I can on helping DalesBus as a volunteer. This year the work involved replacing all the timetables at bus stops in Wensleydale and Swaledale, as well as distributing leaflets in cafes, pubs, attractions, caravan parks and guest houses along the valleys.

​Elke & Paul

Elke Goebel

I am a native German now resident in the UK. Fluent in English, I provide a first-class translation service from English into German. With over 20-years experience in administration, project work and marketing, I was also responsible for websites and all social media of a small business in Switzerland. Completing my first class degree in Business Administration at the FFHS Switzerland in 2019, whilst working as an architect’s Project Assistant, was an particularly satisfying achievement. As part of my degree I designed a survey on people’s social media preferences in finding a professional (architect) company. I am competent in InDesign publishing software as well as Photoshop for creating the perfect image. 

My aim is to become the unofficial ambassador for German-Speakers in Yorkshire! I am passionate about God’s Own County and thoroughly enjoyed my role as tour-guide showing family and friends around its varied landscapes and delights. I write a German blog 'Entdecke-Yorkshire' to provide an insight on life here to Germans, Swiss and Austrians. I have two lovely daughters and an adorable grandchild. My other interests include nature, photography, cooking and exploring as much of the world as possible.


PK Marketing has worked with a wide variety of organisations that expect the highest standards
of professionalism and quality of product

PK Marketing · 4 The Chase · Wetherby · LS22 6YU · West Yorkshire · UK


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